Intuit Connect 2025 Recap: The Industry’s Shift Is Here – We’ve Been Ready

By Jeanne Hardy, Founder of Creative Accounting and Levvy

Every year, Intuit Connect brings accountants, firm leaders, and tech partners together to explore where our profession is heading.

This year’s event at the ARIA Resort in Las Vegas felt different. Bigger, yes. But also more grounded.

AI wasn’t the shiny headline. It was the undercurrent running through every session and every hallway conversation. Not as hype, but as a tool we’re all learning to use more wisely.

The question wasn’t whether to use AI. It was how to use it in ways that actually help our teams, clients, and leadership.

As someone who’s built and run an accounting firm in New York for over a decade, and now leads a software company shaped by that experience, I left this week with two things:

Excitement for what’s possible.
Clarity on what truly matters.

What stood out most

Intuit CEO Sasan Goodarzi opened the event with a line that stuck with me: “AI plus human intelligence is the future of accounting.”

It set the tone for everything that followed.

The biggest reveal was Intuit Intelligence, a system designed to combine data, automation, and human judgment. It learns from firm behavior, predicts needs, and helps teams act faster.

Early users reported saving more than twelve hours a month and getting paid days sooner.

Every demo built on the same theme: connected, predictive, and efficient.

But the most important message wasn’t about speed. It was about intentionality — how to use technology to make work easier, not heavier.

The conversations kept circling back to the same truth: technology only creates value when it helps people work better together.

What it means for Levvy

For me, this week didn’t feel like a revelation. It felt like recognition.

The industry is finally catching up to what many of us have known for years — firms don’t need more software. They need clarity.

That’s been Levvy’s focus since day one. We built it to give firms a single, clear view of their people, capacity, and communication.

AI helps with that, but only when it’s used with purpose. Automating a messy process just creates a faster mess.

Technology should reveal what’s happening, not hide it behind another dashboard.

When you can see clearly, you make better decisions. You lead with confidence.

That’s where real progress happens — when work feels calm again, and your team finally has the space to do their best work.

That’s the kind of future Levvy is built for.

The conversations that mattered most

Like most conferences, the best parts of Intuit Connect happened away from the main stage — in the places where people actually talk.

Women Who Lead Poolside PreCon — Sunday, 26 October

Levvy partnered with Forwardly to host a relaxed, open afternoon before the main event. No slides. No agenda. Just real discussions about leadership, confidence, and navigating change.

Hearing women from across the industry speak so honestly about growth, empathy, and resilience reminded me that leadership isn’t just about strategy. It’s about showing up for each other.

Ledger Lines and Canyon climbs  Monday, 27

A Sunrise trail hike through the stunning Red Rock Canyon. 

Sponsored by: 

Sweet - AI-powered tax admin to take 1040 prep work off your hands this coming tax season!

Quanto - Technology platform and partner for accounting firms looking to acquire other firms and scale rapidly.

Retriever - Happily fetching your QuickBooks reports and syncing them to Google Sheets every hour.

Cloud Accountant Staffing - We help accounting firms scale and grow with global teams. We are founded and led by CPA’s, so we get it.

Monster Mash: Part II — Monday, 27 October

On Monday night, we joined Tax Hack and Vinyl to host Monster Mash, a rooftop gathering above the Las Vegas Strip. After a full day of AI and automation sessions, it was a chance to reconnect as people.

It was lively, real, and full of genuine conversation. It proved what’s always been true — relationships still hold this industry together.

Cabana Splash — Tuesday, 28 October

Midweek, we co-hosted Cabana Splash with Forwardly quanto.com, abacor.com, opzer.co, getpaiday.com, cloudaccountantstaffing.com

Special guests Sam Halburn, Erin Polan and Wave and Jamie Thompson shared exciting news. 

 Another opportunity to step away from the conference floor and have honest conversations about firm life.

We talked about growth, capacity, culture, and burnout. The same question kept coming up: how do we scale without losing what makes our firms human?

That question sits at the heart of everything we build at Levvy. Better systems only matter if they help people work better together.

Looking ahead

By the end of the week, one thing was clear. The future of accounting is intelligent, connected and human.

AI will continue to evolve, but success won’t come from who automates the most. It will come from who uses technology to simplify, not complicate.

The firms that thrive will be the ones that focus on visibility, structure and calm. They’ll be the ones that create environments where people can do their best work.

At my own firm, Creative Business Inc, I know how hard it can be to balance growth and wellbeing. There were times when we had too many tools, too many spreadsheets and no clear picture of what was actually happening.

That’s what led me to build Levvy. I wanted a system that made sense of it all. One that connected the dots, reduced the noise and gave leaders confidence to make decisions.

Intuit Connect showed how far we’ve come as an industry. But it also showed how much we still need to focus on the people behind the progress.

Technology is only half the story. The other half is leadership. It’s empathy. It’s connection.

To everyone who joined us at Women Who Lead, Monster Mash or Cabana Splash, thank you. You reminded me that even in a week full of AI, automation and innovation, the most powerful thing we can build is community.

Here’s to building smarter, calmer and more connected firms. Together.

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